Saturday, July 26, 2008

And the Challenge begins...

Thursday afternoon was very exciting. I already knew exactly where the Microsoft building was and Miles Katherine and I walked there together from uni. We were a little early and could possibly have used some extra planning time but got coffee instead. All wired up and ready to go we went up the lift. I'd never been inside and wasn't sure what to expect, but we spent all afternoon commenting on the 'organic' shapes, how spacious it was, and the creativity of the architect/interior designer (probably should've taken some photos!).
Heading down the hall towards the briefing room, my heart rate increased and I really couldn't wait to jump right into the project.
Those 3 hours were incredibly productive. Digital Fix and the North Shore Women's Centre were bouncing ideas off each other and we learned even more about where the NSWC is coming from, getting some important insight and detail into their philosophies and ideas on feminism.
We went through the project brief together and spent a good deal of time discussing concepts for the rebranding of the whole organisation. We are very lucky that the NSWC are so eager to change their whole image as it will help in attracting fresh people to their website.
Later tonight we will post a video version of our project brief, for your viewing pleasure :)

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